An excellent presentation by Scott Stratten, President of UnMarketing, about effective ways to use social media in non-profit organizations. However, the advice is good for everyone who uses social media (such as Twitter, Facebook, YouTube, etc.--not just non-profits! This could provide a valuable conversation-starter for the AzTEA Board retreat to consider how we are using social media as an organization, and if there are ways we could use it more effectively to support the mission/goals of AzTEA.
http://www.un-marketing.com/blog/2010/04/24/social-media-success-for-non-profits-video/
Introduction to the video on Scott's website
"Ever since I graduated college and started my very short career of working for someone else at Goodwill Toronto, I’ve always had a soft spot for non-profit and charity.
Yesterday I spoke at Digital Leap, a “Digital Conference for Non-Profit Marketers and Fundraisers” where I talked about Social Media Success for Non-Profit. The entire session is below. I’ve also created an iPod/iPhone version for those that would like to watch it on the go. Just right click here and save it and then pull it into iTunes! (Big file: 160 megs)
Feel free to embed or share/save the below session, I would only ask that you link back to this post. That would be awesome of you."
Brief background about Scott from his website:
He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That’s UN-Marketing.
Over 50,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 90 million users . His recent Tweet-a-thon raised over $16,000 for child hunger, in less than 12 hours.
His book “UnMarketing: Stop Marketing. Start Engaging” is due to hit the shelves in the Fall of 2010 from Wiley & Sons.